- Present something fresh to your readers. Your readers read your blogs because they want to learn something new. It doesn't have to be a new trend or a new idea. It just have to be a new experience or a new story--something that will leave them saying, "Man, I didn't know that until today".
- Be original. Don't blog about somebody else's blog. Your readers can always go to such blogs and read the articles from there. Stick to topics that are less talked about. That way, you'll cover the 'limited resources' spectrum of the internet media.
- Share something useful. Readers always appreciate a good blog on tips, techniques, howtos, tools, utilities, add-ons and just about anything that may come handy and useful. Make sure though that you know what you're talking about.
- Be honest. When you write your blogs be truthful. Don't make up stuff just so you can stir some controversy or falsely lead your readers to your site. Your readers will be able to read through and appreciate your transparency and your respect for them.
- Engage your readers. When you write your blog, always address your readers by pointing out 'YOU' as the blog progresses. Doing so makes your readers important. Avoid using 'I', 'me', mine or addressing the first person, as much as possible. The only exception of course is when you are tackling a story about a personal experience or anything that involves any endeavors of your own.
- Satisfy your readers. The one rule to keep in mind is to first satisfy yourself as your first reader. Why? A few blogs don't get enough readership or following, so there is a good chance that your only audience is 'you'. Don't get discouraged. Instead be inspired, to write for yourself. If what you write satisfies you as you read your blog, then you have done your job.
- Be entertaining. A blog that can lift the mood of the readers is priceless. In fact if you know how to tickle your readers' funny bone, they will always come back for more. Invest in some good sense of humor. It doesn't cost a dime. You must be sensible enough though to draw the line between what's funny and what's offensive.
- Put your emotions on the line. When you write, ask yourself, "What emotion do I want to put my readers into?" From there, develop a theme to blog on. It can be a happy, sad, serious, unattached emotion. But when you do master the art, your readers will always have something to dwell on. You can compare it to reading a good book or watching a very engaging show. Your readers are involved on the front line.
- Pique your readers' curiosity. You can either blog to inform, to entertain, or to provoke your readers' thoughts. Don't spoon-feed your readers. Always leave something for them to work on mentally. Doing so gives you and your readers a chance to interact through your blogs. Give the facts, but leave some questions unanswered.
- Be short, but be long as well. This is the one thing that I always remember when I write my blogs. This is something that I learned from one of my professors in college when it comes to writing. According to him, "A good write-up or any good article for that matter, is like a lady's mini skirt. It should be short enough to be attractive, but long enough to cover the essentials."
You can forget tips #1 to #9 but if you abide by tip #10, you will still always come up with a well-written blog that entices your readers' appetite.
